The Benefits of
Search Engine Optimization
Put your business in front of people who are already looking for your products/services with SEO and dominate rankings in Google.
Increase Customer Base
Our proven strategies and techniques will drive traffic to your website from interested parties and grow your customer base.
It’s all about the bottom line. Sit back and watch your Boston based business grow from the new stream of clients.
What is SEO?
Simply put, SEO (Search Engine Optimization) is the process of optimizing a website/webpage to make it rank as high as possible on search engines for specific keywords. The ultimate goal of SEO is to get quality traffic to your website, whether it be to sell something, market your Boston based business, educate the user, etc. Click here to learn more about what SEO is in a separate article.
The Importance of Boston SEO
97% of consumers search for local businesses online.
Click on Page 1
The average percentage of organic clicks on Page 1 of Google search results.
Click on the Top 5
The average percentage of organic clicks the Top 5 Google search results get.
Click on Page 2
The average percentage of organic clicks on Page 2 of Google search results.
Click on Page 3+
The average percentage of organic clicks that occur on Page 3+ on Google search results.
If you are not on the First Page of search results,
you are losing potential customers to your competitors.
*The remaining ~23% (miscellaneous clicks) may be explained by the following: Users didn’t find what they were looking for and refined their search or moved on to another page. Users clicked on an ad that showed up on the page. Google Rich Answers solved/satisfied the user’s query or search intent.
Stop Losing Customers to your Competition
Our Proven Process
Every search engine optimization (SEO) campaign we take on is fully customized to fit each one of our clients. It is important to understand the process involved in carrying out an effective project so both parties know exactly what to expect.
Audit and Analysis
A complete SEO audit of your website. This gives us an idea of what work needs to be done and how you compare to competitors.
A successful SEO campaign relies on carefully chosen keywords. We will balance searcher intent, search volume, and difficulty to maximize the effectiveness of the SEO campaign.
On-page optimization refers to all the things one can do directly within the website in order to improve its rankings in the search engines.
Off-page optimization refers to all the things one can do outside of the actual website. Main processes include link building, which aims to increase the relevance, quality, and quantity of backlinks to your website.
Reporting and Analysis
Every month, we will send you the progress we have made. SEO is an ever-changing industry. This also gives us an opportunity to reflect on the changes and fine-tune our strategy if necessary.
How We Work
Getting an SEO campaign started for your Boston based business is quick and easy. This is our standard process to get your project up and running.
We will start by gathering some information about your business in Boston, goals, and what you are looking to get out of our digital marketing services.
After we get more information about your business, we will conduct a free SEO analysis. This will give us an estimate of how much work is required to get on the first page of Google.
Once we agree to work together, we will complete a full SEO Audit which we will use to create a customized roadmap for the whole campaign.
Now that we know exactly what needs to be done to get your website ranking, we will execute our SEO campaign based on the SEO audit and roadmap.