What is SEO?
SEO is short for “Search Engine Optimization” and as the name suggests, it’s the process of optimizing an online property for the search engine. The ultimate goal us to boost conversions through the increase in quality traffic from higher rankings in Search Engines.
The Importance of SEO in today’s internet marketing services
Once upon a time… Back in the day, advertising for a local company in London used to be a little more straightforward. You could put an ad in the local paper or the phone book, and the telephone started ringing. Now, let’s fast-forward to more recent days. Can you even remember the last time you picked up the newspaper or a phone book to look for a local business?
Almost everybody uses the internet now
With more than 97% of consumers now looking for local products/services through online channels, having a website is a good start but without traffic and visitors, it’s simply not enough. Internet Marketing, or online marketing, is now a core element in any business’ overall marketing strategy. Furthermore, SEO and SEM (search engine marketing) have become more and more intertwined with any Internet marketing strategy that no business can afford to ignore.
Online visibility matters
If your business is not on the first page of the search engine results pages (SERPs), you are literally losing money to your competitors. By not being on page 1, anyone searching for your products and services is most likely clicking on your competitor’s website. No local business can afford to lose business this way.
Proof – You found us
With the power of Search Engine Optimization (SEO), we were able to put our business in front of you, an individual specifically looking for search engine optimization services in London (assuming you found us through a search relating to “London SEO,“ “London SEO Company,“ “SEO London,“ etc.). Let our SEO experts in London help you put your business’ online presence where it belongs: Right in front of potential customers.
Benefits of hiring an SEO Expert
- Get first page rankings for keywords that matter
- Enjoy a dramatic increase in traffic to your website
- Attract not just any traffic but high-quality traffic from serious searchers/buyers
- Get an opportunity to convert the increased traffic into long-term customers
- Stay ahead of the competition
- Create Brand Awareness
A Boost in your revenue from the new flow of traffic and customers generated by your rankings
These are just some of the things SEO can do for your business in London.
Traffic and Visitors from SEO
For those of you that are already ranking for some keywords, have you ever asked yourself the following question: “How relevant and beneficial are these keywords and phrases to our business?” Targeting the “right” keywords is critical for your business, and monthly search volumes are only part of the story. Any traffic is better than no traffic; however, we generally like to divide traffic into two categories.
The 2 Main Types of Traffic
- Neutral Traffic – Users looking for FREE information and resources
- Quality Traffic – Users that are looking to BUY or shop around for something
Not all Keywords are created Equal
Ranking for keywords with high commercial and transactional intent is essential. For example, you may have 10,000 visitors from neutral traffic, but it is very unlikely these people will turn into buyers if they are all only after free information. On the other hand, even if there are only 100 visitors from the Quality Traffic category, there is a higher chance a sale will result from the traffic.
Do it right
Without thorough keyword research, you may be missing out on keywords that get more monthly searches, as well as keywords that have high commercial and transactional intent. SEO shows its true power only when the “correct” keywords are selected and targeted. Njl Marketing conducts extensive keyword research as part of our SEO service to make sure you get the maximum amount of the right kind of traffic.
Alternatives to hiring an SEO Company in London
Hire an in-house SEO expert or SEO manager
This is a common and good alternative; however, keep in mind that this will cost you a pretty penny. These skill-sets, on average, can cost you somewhere around 50,000+ GBP per year. This does not take into account other costs such as, administrative costs, SEO testing platforms, SEO specific research/analytical software/subscriptions, ongoing training and seminars regarding latest SEO strategies, just to name a few.
Train an existing staff in the art of Search Engine Optimization
If hiring someone specifically for SEO is not feasible, training an existing resource within your organization is also an option; however, please be advised that SEO is complex and not something that can be taught or learned overnight. Google ranks website based on 200+ factors, makes over 500 changes to their algorithm annually and keeps adding new technologies to make search results more relevant. Even SEO specialists are tearing their hair out because of all the changes. Considering this, hiring an SEO firm in the UK is the most cost-effective option and can save your company a lot of time and money.
Things to watch out for
Even if you do decide to take another path, we advise you to stay away from SEO providers that offer you something that sounds too good to be true. Quite often, these services do more harm than good in the long run.
Some Friendly SEO Advice
Quality SEO is not cheap
Search Engine Optimization is a relatively inexpensive and highly cost-effective investment when compared to other marketing methods. However, we do warn against “cheap” SEO services. The days of ranking with cheap SEO tactics are long gone. Please remember that with the wrong SEO methods and techniques, your site’s online presence can be penalized and ruined. If you have, unfortunately, already experienced this, we recommend looking into our Penalty Recovery service.
Watch out for offers that sound too good to be true
There are many SEO “Experts” out there offering the sun and the moon for just a couple hundred quid a month, but I am afraid I have some bad news for those that were excited about these offers.
Why is SEO not cheap?
Again, High-quality Search Engine Optimization is NOT cheap. The reason behind this is simple. Good SEO is extremely hard work and very time consuming, as the scene is always changing and shortcuts cannot be taken. Any reputable SEO company spends a small fortune, in terms of both time and money, on R&D. Of course, the price is not everything, but in most (if not all) cases, you get what you pay for with cheap SEO service providers.
Where do we go from here?
Please start by visiting our Discovery page to get a Free SEO Analysis.
Fill out the Discovery Form (This shouldn’t take more than 5-10 minutes of your time). Alternatively, you can call us right now to find out if we will be a good fit and discuss how we can help your business grow through our SEO services in London.
Review the SEO analysis and learn the potential that our SEO services can unlock.
If we decide to move forward, we will conduct the following (If you do not have a website or would like to have an overhaul or remake; we would be more than happy to assist you with our SEO friendly web design services as well):
- An in-depth Website & Social Profile Audit
- Competitor Analysis
- Extensive Keyword Research for best SEO results
- Create Technical, On-Page & Off-Page SEO Strategy
- Execute the Strategies
- Ongoing Optimization Support & Maintenance
- Monthly SEO Status Report
We pride ourselves on being one of the best SEO companies in London, United Kingdom and do not use risky methods that try to manipulate the search engines’ results. Instead, we work within the search engines’ rules to ensure that your site will rank long-term and not get penalized.
We look forward to speaking with you soon!