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What is SEO?
SEO is short for “Search Engine Optimization” and as the name suggests, it is the process of increasing an online property’s visibility on a search engine’s organic search results with the goal of getting more quality traffic. You can also learn more about what SEO is in a separate article if you are interested.
The Importance of Internet Marketing Services and SEO in Hong Kong
Once upon a time…
Back in the day, advertising for local Hong Kong companies used to be a little more straightforward. You could put an ad in the local paper or the phone book, and the telephone started ringing. Now, let’s fast-forward to more recent days. Can you even remember the last time you picked up the newspaper or a phone book to look for a local business in Hong Kong?
Almost everybody uses the internet in Hong Kong
With more than 97% of consumers now looking for local products/services through online channels, having a website is a good start but without traffic and visitors, it is simply not enough. Internet Marketing, or online marketing, is now a core element in any business’ overall marketing strategy in Hong Kong. Furthermore, SEO and SEM(search engine marketing) have become more and more intertwined with any Internet marketing strategy that no business can afford to ignore.
Online visibility matters
If your business is not on the first page of the search engine results pages (SERPs), you are literally losing money to your competitors. By not being on page 1, anyone searching for your products and services is most likely clicking on your competitor’s website. No local business can afford to lose business this way.
Proof – You found us
With the power of Search Engine Optimization (SEO), we were able to put our business in front of you, an individual specifically looking for SEO in Hong Kong (assuming you found us through a search relating to “seo hong kong,“ “seo優化,“ “seo香港,“ etc.). Let our SEO experts in Hong Kong help you put your business’ online presence where it belongs: Right in front of potential customers.
Benefits of hiring a Hong Kong SEO Expert
- Get first page rankings for your Hong Kong Business
- Enjoy a dramatic increase in traffic to your website
- Attract not just any traffic but high-quality traffic from serious searchers/buyers
- Get an opportunity to convert the increased traffic into long-term customers
- Stay ahead of the competition
- Create Brand Awareness
- A Boost in your revenue from the new flow of traffic and customers generated by your rankings
These are just some of the things SEO can do for your business in Hong Kong.
Traffic and Visitors from SEO in Hong Kong
For those of you that are already ranking for some keywords, have you ever asked yourself the following question: “How relevant and beneficial are these keywords and phrases to our business?” Targeting the “right” keywords is critical for your business, and monthly search volumes are only part of the story. Any traffic is better than no traffic; however, we generally like to divide traffic into two categories.
The 2 Main Types of Traffic
- Neutral Traffic – Users looking for FREE information and resources
- Quality Traffic – Users that are looking to BUY or shop around for something
Not all Keywords are created Equal
Ranking for keywords with high commercial and transactional intent is essential. For example, you may have 10,000 visitors from neutral traffic, but it is very unlikely these people will turn into buyers if they are all only after free information. On the other hand, even if there are only 100 visitors from the Quality Traffic category, there is a higher chance a sale will result from the traffic.
Do it right
Without thorough keyword research, you may be missing out on keywords that get more monthly searches, as well as keywords that have high commercial and transactional intent. SEO shows its true power only when the “correct” keywords are selected and targeted. Njl Marketing Hong Kong conducts extensive keyword research as part of our SEO service to make sure you get the maximum amount of the right kind of traffic.
Alternatives to hiring an SEO Company in Hong Kong
Hire an in-house SEO expert or SEO manager
This is a common and good alternative; however, keep in mind that this will cost you a pretty penny. These skill-sets, on average, will cost you somewhere around 500,000+ HKD per year. This does not take into account other costs such as, administrative costs, SEO testing platforms, SEO specific research/analytical software/subscriptions, ongoing training and seminars regarding latest SEO strategies, just to name a few.
Train an existing staff in the art of Search Engine Optimization
If hiring someone specifically for SEO is not feasible, training an existing resource within your organization is also an option; however, please be advised that SEO is complex and not something that can be taught or learned overnight. Google ranks website based on 200+ factors, makes over 500 changes to their algorithm annually and keeps adding new technologies to make search results more relevant. Even SEO specialists are tearing their hair out because of all the changes. Considering this, hiring an SEO firm in HK is the most cost-effective option and can save your company a lot of time and money.
Things to watch out for
Even if you do decide to take another path, we advise you to stay away from SEO providers that offer you something that sounds too good to be true. Quite often, these services do more harm than good in the long run.
Some Friendly SEO Advice
Quality SEO is not cheap
Search Engine Optimization is a relatively inexpensive and highly cost-effective investment when compared to other marketing methods. However, we do warn against “cheap” SEO services. The days of ranking with cheap SEO tactics are long gone. Please remember that with the wrong SEO methods and techniques, your site’s online presence can be penalized and ruined. If you have, unfortunately, already experienced this, we recommend looking into our Penalty Recovery service.
Watch out for offers that sound too good to be true
There are many SEO “Experts” out there offering the sun and the moon for just a couple thousand Hong Kong Dollars a month, but I am afraid I have some bad news for those that were excited about these offers.
Why is SEO not cheap?
Again, High-quality Search Engine Optimization is NOT cheap. The reason behind this is simple. Good SEO is extremely hard work and very time consuming, as the scene is always changing and shortcuts cannot be taken. Any reputable SEO company spends a small fortune, in terms of both time and money, on R&D. Of course, the price is not everything, but in most (if not all) cases, you get what you pay for with cheap SEO service providers.
Where do we go from here?
Please start by visiting our Discovery page to get a Free SEO Analysis.
Fill out the Discovery Form (This shouldn’t take more than 5-10 minutes of your time). Alternatively, you can call us right now to find out if we will be a good fit and discuss how we can help your business grow through our SEO services in Hong Kong.
Review the SEO analysis and learn the potential that our SEO services can unlock.
Hong Kong SEO Strategy & Roadmap
If we decide to move forward, we will conduct the following (If you do not have a website or would like to have an overhaul or remake; we would be more than happy to assist you with our SEO friendly web design services as well):
- An in-depth Website & Social Profile Audit
- Competitor Analysis
- Extensive Keyword Research for best SEO results
- Create On-Page & Off-Page Strategy
- Execute On-Page & Off-Page Strategy
- Ongoing Optimization Support & Maintenance
- Monthly SEO Status Report
We pride ourselves on being one of the best SEO companies in Hong Kong and do not use risky methods that try to manipulate the search engines’ results. Instead, we work within the search engines’ rules to ensure that your site will rank long-term and not get penalized.
We look forward to speaking with you soon!
Why we love Hong Kong
The Energy in Hong Kong
- Businesses from all over the globe are gathered in Hong Kong.
- Hong Kong is the 4th most densely populated country with roughly 6780 people per square kilometer.
- Over 7.3 million people live in a small area of 1,106.34 km2 (of which only less than 25% is developed).
Widespread use of the English Language
- Both English and Chinese are the official languages spoken in Hong Kong.
Ease of setting up and doing Business
- Since English is one the official languages in Hong Kong, it is easy for foreign businesses to set up shop here.
- The low barrier to entry combined with the low taxes in Hong kong and the close proximity to China and other Asian countries makes it an ideal spot to set up a business.
- High per capita GDP – more than 338,000 HKD (43,000 USD).
Convenience of moving around in Hong Kong
- Thanks to the small and tightly packed characteristics of Hong Kong, getting around is very easy.
- Public transportation is both abundant and efficient.
More nature than one would guess
- Contrary to the skyscraper-filled photos of Hong Kong, less than 25% of the land in Hong Kong is developed. Hong Kong has a lot more nature than one would imagine.