RANK YOUR WEBSITE IN YOUR LOCAL MARKET
Dominate your Local Market
Do you have a business is Central, Causeway Bay, Wan Chai, Tsim Sha Tsui, or other parts of Hong Kong? Make sure that potential customers are aware of your offerings. The approach to Local SEO is significantly different from that of a national SEO or a global SEO campaign. As the leading SEO Company in HK, we will provide you with a strategy to increase your business’ online visibility in your local market and help you execute it.
Focus on your Business while we take care of your Local SEO in Hong Kong
SEO is an ever-changing industry that takes a significant amount of time, effort, research, money, and patience to master. Rather than trying to stay on top of all the changes and conducting experiments, you should focus on what makes your business great – Your products and services. Let us handle the SEO aspect to get you more online visibility.
A Local SEO Strategy Just for You
We understand and appreciate that every business is unique; therefore, we customize every single campaign we launch to fit the requirements of your business in HK. This means you will not be get a cookie-cutter strategy which may delay your rankings.
Why do local businesses in Hong Kong need SEO?
The days of using the phone book are long gone. Most consumers now search for businesses online (desktop and mobile) and it is essential for your products and services to be found. Searches are getting hyper local: Is your business targeting Hong Kong Island, Kowloon, New Territories, Central, Causeway Bay, TST, Mong Kok, etc. properly? Put your business in-front of customers looking for your product and services in your neighborhood.
How is Local Search Engine Optimization different?
First, if we are talking about Google, there are a few different algorithms that are being used to rank local results, namely Pigeon and Possum.
Then there is the Local 3-pack, also known as the “snack pack”. As shown in the picture on the right, these are the local map results that show up at the top (or near the top) of search results. There used to be 7 spots available in the local snack pack but this has been cut down to 3 now, meaning the game has just become a lot more competitive.
Major Local Ranking Factors
There are hundreds of ranking factors but here a few major ones:
- On-Page signals
- NAP (Name, Address, and Phone number), Keywords in relevant places, Authority of domain, Quality of Content, etc.
- Off-Page signals
- Anchor-text of backlinks, Authority and quantity of backlinks, Trust of backlinks, Quantity and consistency (NAP) of Citations, etc.
- Google My Business factors
- Proximity, Keyword in Business Title, Categories, etc.
- Quantity, velocity, diversity
- Behavioral Signals
- CTR (click through rate), response to call to action, check-ins, etc.
- Social Signals
Facebook Likes and shares, Twitter followers, Google+ authority, etc.
SEO is not easy and it is often wise to outsource this to an expert while you focus on your daily business. The first step is to recognize where your online property stands from an SEO perspective.
Contact us now to get a Free SEO Analysis!