Some of the most important elements of a well-designed website are Aesthetics and Usability. Your website represents your company 24/7 and it should reflect the image your company is trying to portray. At the same time, your website should be easy to navigate for the customer and should entice the user to their task. Whether your customers are in Hong Kong, Tokyo, Singapore, Boston, San Francisco, London, or anywhere else in the world, they are all looking for a good user experience. Is your website easy to navigate? Does it help the visitor complete their “task”? Does it help the user to complete your goal?