SEO & Web Design

Web design and Search Engine Optimization go hand-in-hand. Getting your business found is critical to a successful business and SEO can achieve this for you. However, if your website has a bad User Experience (UX) and Low Conversion Rate, all the traffic coming to your website is wasted.

UX: User Experience

Some of the most important elements of a well-designed website are Aesthetics and Usability. Your website represents your company 24/7 and it should reflect the image your company is trying to portray. At the same time, your website should be easy to navigate for the customer and should entice the user to their task. Whether your customers are in Hong Kong, Tokyo, Singapore, Boston, San Francisco, London, or anywhere else in the world, they are all looking for a good user experience. Is your website easy to navigate? Does it help the visitor complete their “task”? Does it help the user to complete your goal?

Optimize for Conversion

User task completion is a factor used by Google in ranking websites. Create your website that ensures the user completes his or her task as well as your business’ goal. Example: If you want the user to call you, make sure that it is easy for the user to find your phone number or enable direct call-out from a button/link, etc. If your goal is to get form submissions, make it clear where the form is and make it easy for the user to fill out that form. If you want them to make online purchases, make it easy to navigate through products and services and complete the purchase.

Get Mobile-Friendly

More than half of search queries now come from mobile devices. It is important that your website is responsive and can be easily navigated on a mobile device. Mobile friendly websites are also favored by google and is given priority in rankings (meaning non-mobile friendly sites don’t rank as well).

Check if your website is mobile-friendly!



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