Why does your business need ORM?
Unfortunately, people are more inclined to publicize their bad experiences rather than their good ones (maybe because the emotion of anger and disappointment can often be bigger than the one of joy).
These reviews could be from a genuine customer who just happened to have a one-off bad experience with your business on a bad day or you just happened to serve an unreasonable customer, which, unfortunately, happens.
It can be purely out of bad luck or it could be something that got blown out of proportion as well.
Negative reviews can also be placed by your jealous competitors in Japan.
Sadly, we live in a world where people can hide behind a screen and say whatever they want whenever they want without truly identifying themselves. This kind of damage can often be done without repercussions for the one doing the damage. The worst part of this is that the things we claim don’t even have to be true.
Without a face-to-face confrontation, these so-called “keyboard warriors” can easily hurt others without consequences.
As a business owner, we understand how hard it is to give customers the best experience 100% of the time. We also understand how hard it is to hear the voices of the ones who have had a bad experience. However, we have to appreciate the negative feedback as this is often what helps our make our business better and stronger.